BOMB BAYS mobile golf simulator website
The Challenge
The core problem wasn't just "build a website." It was that mobile golf simulator rentals are a genuinely unfamiliar concept to most people. Unlike booking a bounce house or hiring a DJ, potential customers needed to first understand what this was, then decide if they wanted it, then trust a brand-new business enough to put down a deposit.
My Thinking
The explanation architecture came first. I structured the page to answer the three questions a first-time visitor is silently asking, in order: What is this? Why would I want it? How do I get it?
The "Where precision meets play" section and the GSPro credibility callout handle the what — establishing that this isn't a novelty toy but industry-leading golf software that delivers real course simulation and real analytics.
The why would I want it question gets answered through the event type breakdown. Rather than listing a generic audience, I designed around specific occasions: birthdays, work events, etc. so that a visitor could immediately see themselves in the experience.
For the pricing packages, the naming system (Par, Birdie, Eagle, Albatross) was a deliberate choice to root the tiers in the language of golf rather than using generic "Basic/Standard/Premium" labels. Each tier scales logically by rental length and adds tangible, named upgrades so customers can clearly see what they're getting at each level.
The Result
BOMB BAYS launched with a complete brand identity and a website built to convert visitors who had never heard of mobile golf simulator rentals into paying customers. The site handles the full explanation and booking funnel without requiring a sales call.
